Tipping Point
Yes, I know. The Tipping Point is old news. But as one of the most impactful books I have read in the past few years, it seems right to make it into one of my early blog entries. The reason is simple, this book got me back into reading. It made me realize that business subjects could be page turners and it wasn't just a bunch of blah, blah, blah!The concept of a tipping point is not new. But the spot on explanation of how to predict and even create them is, was, whatever. At least to me it was new. I have read most credible research on viral marketing, positive networking and the like. But never have I seen a dissection of the unexplainable made so obvious.
The Tipping Point explores why epidemics happen, but not limited the concept of an epidemic to disease. It merely illustrates how disease can be used as a model. There are three basic aspects covered in the book:
The law of the few: Connectors, Mavens and Salesmen
If you want to create an epidemic, you will need one or more of these types of people on your side.
The Stickiness Factor
Ideas and products must be better than good, they must be sticky!
The Power of Context
Ideas must be placed into real life, into context.
The Tipping Point will probably be the template of future work. It stands to reason that more brilliant work will follow and refer to this book as a starting point. If you have not read it yet, you simply must!
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7/4/2007 10:00 AM
Stoco.net Gets Random wrote:
Made to Stick is the must read book of 2007. It doesn't matter if you're in sales, marketing, engineering or retail, this book has vital information about how you can succeed. /images/88713-77471/made_to_stick_book.gif" width=100 align=left border=0 sytle="padding: 4px;"> "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that "stick" and explain sure-fire methods for making ideas stickier, such as violating schema's, ... -
7/4/2007 10:01 AM
Stoco.net Gets Random wrote:
Made to Stick is the must read book of 2007. It doesn't matter if you're in sales, marketing, engineering or retail, this book has vital information about how you can succeed. /images/88713-77471/made_to_stick_book.gif" width=100 align=left border=0 sytle="padding: 4px;"> "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that "stick" and explain sure-fire methods for making ideas stickier, such as violating schema's, ... -
7/4/2007 10:02 AM
Stoco.net Gets Random wrote:
Made to Stick is the must read book of 2007. It doesn't matter if you're in sales, marketing, engineering or retail, this book has vital information about how you can succeed. "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that "stick" and explain sure-fire methods for making ideas stickier, such as violating schema's, using the Velcro Theory of ... -
7/4/2007 10:02 AM
Stoco.net Gets Random wrote:
Made to Stick is the must read book of 2007. It doesn't matter if you're in sales, marketing, engineering or retail, this book has vital information about how you can succeed. "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that "stick" and explain sure-fire methods for making ideas stickier, such as violating schema's, using the Velcro Theory of ...
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