Get Fuzzy
David Armano posted a presentation that he plans to present in Toronto in a couple of days. While I am just darn happy to be on the receiving end of a pitch that someone like David is about to present BEFORE it is seen by the general public, there are a couple of other things that really impressed me.
The topic of the pitch is getting fuzzy. Please, don't confuse this with Get Fuzzy. The former is practical and will keep you sane and employed. The later will make you laugh non-stop.
My short review wont do it justice, so go check out the pitch. You will have a new appreciation for what it means to blur the lines between the silos and barriers that we have naturally constructed over the past several decades. While the concept of getting fuzzy is nothing new, you know, all that cross organizational boundaries blah that we keep getting fed, but rarely see in practice. Maybe that's because we just don't have a concrete picture in our heads of what that means.
Or maybe we have a concrete picture in our heads but stumble when we articulate it to those that don't. So, here are some quotes and go check out David's presentation. And, go check out the other Get Fuzzy.
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We can no longer afford to over-analyze our challenges. We must try to get things launched--learn from these experiences and refine. We must define ourselves and what we do more broadly while retaining the potency of our crafts. It's about going from left brain to right brain and ending up on "light brain". We must become "fuzzy".
...
It's about pushing past the commodity--the end product or service which can be outsourced. It's about putting aside egos, getting out of silos and mixing it up with each other--I mean really mixing it up. Planners who think like designers--designers who obsess about business--information architects who write--writers who act like strategists--project managers who can direct creative and creative directors who are willing to let them. People who are willing to let others play in their sandbox.
...
Wouldn't it be nice if everyone was dedicated to the Fuzzy concept and success, and not self preservation? It sure would make things run a lot smoother.
The topic of the pitch is getting fuzzy. Please, don't confuse this with Get Fuzzy. The former is practical and will keep you sane and employed. The later will make you laugh non-stop.
My short review wont do it justice, so go check out the pitch. You will have a new appreciation for what it means to blur the lines between the silos and barriers that we have naturally constructed over the past several decades. While the concept of getting fuzzy is nothing new, you know, all that cross organizational boundaries blah that we keep getting fed, but rarely see in practice. Maybe that's because we just don't have a concrete picture in our heads of what that means.
Or maybe we have a concrete picture in our heads but stumble when we articulate it to those that don't. So, here are some quotes and go check out David's presentation. And, go check out the other Get Fuzzy.
...
We can no longer afford to over-analyze our challenges. We must try to get things launched--learn from these experiences and refine. We must define ourselves and what we do more broadly while retaining the potency of our crafts. It's about going from left brain to right brain and ending up on "light brain". We must become "fuzzy".
...
It's about pushing past the commodity--the end product or service which can be outsourced. It's about putting aside egos, getting out of silos and mixing it up with each other--I mean really mixing it up. Planners who think like designers--designers who obsess about business--information architects who write--writers who act like strategists--project managers who can direct creative and creative directors who are willing to let them. People who are willing to let others play in their sandbox.
...
Wouldn't it be nice if everyone was dedicated to the Fuzzy concept and success, and not self preservation? It sure would make things run a lot smoother.
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