Some brands have it, and some brands don't. The heart of a good brand is the ability to be recognized. The more recognizable the brand, the more value is contained in the brand. A great brand connects with people in new and evolving ways. And some brands are so great that they get hijacked, and that in and of itself continues to tell the brand story and fuel the brand fire.

So, how to you hijack a brand? Take the attributes of the brand and wrap them around your product. Please don't think I am condoning this behavior, I am actually here to laugh at it. I offer some of the best examples of brand-hijacking that brands have to offer.